Nahed AlShawa has started writing children's books since 2000. Her aim was to get her children to read Arabic books that are creative, fun and beautifully illustrated. At the time, she did not find quality books for kids, and so published her first series "Saba's Stories", which sold out in less than a year. 

Upon her arrival to Canada, she had decided to establish Noon Books Publishing House: a mission-based organization that aims to publish 1001 books to enrich the Arabic Library with high quality, enjoyable and fun children's books.